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Social Listening: TEMU

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I've chosen TEMU, an online marketplace that offers a wide range of goods at affordable costs, including furniture, electronics, clothing, and more. The marketing approach used by this brand caught my attention. I kept seeing advertisements for this app that promised to give me free merchandise if I recommended six people to it. I was shocked to find that it worked, but it was too good to be true. When TEMU was originally announced in 2022, sales exploded. It was difficult for many individuals to accept that a business could distribute goods for free. Many people, like myself, claimed it was a scam, while others believed it to be authentic.  TEMU's  value proposition is to provide a large range of affordable products to consumers on a tight budget. They do this by offering up to 90% less than other retailers. TEMU also provides free shipping and a large selection of goods, such as electronics and imitations of high-end brands.  Even though TEMU was huge two years ago, they hav
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Marketing in the news: Apple intelligence | More Personal Siri | iPhone 16 Pro

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watch    https://www.campaignlive.com/article/bella-ramsey-uses-apples-new-ai-features-escape-awkward-situations/1888920#:~:text=The%20actress%20stars%20in%20three,of%20Us%E2%80%9D%20star%20Bella%20Ramsey.      As we all know, Apple launches a new phone every year, which is why I chose this particular ad/article. Apart from that it features Bella Ramsey, who is know for her role as noblewoman Lyanna Mormont in Game of Thrones and Ellie in HBO drama series The Last of Us. The advertisement promotes the newest iPhone 16. Apple claims that the phone has the most recent version of Apple Intelligence, which has not yet been released to the public.  In an article " Bella Ramsey uses Apple’s new AI features to escape awkward situations" by Erick Berger  it summarizes how Apple has introduced the latest iPhone 16 as well as, its new AI features and new apple intelligence. Bella appears in three advertisements for the intelligence  campaign Hello Apple. With their Ai strategy, Apple h
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About Me-Yaneli Hermosillo Carrasco

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      Hello everyone, my name is Yaneli Hermosillo Carrasco and I am 18 years old. I am a first-gen student who will be majoring in business. Personally, I had never really anticipated taking a marketing class. To be honest, the woman who assisted me while scheduling my classes suggested it. That being said, I have learned quite a bit in the two classes I have attended, and am looking forward to learn more about the marketing world. My main area of interest is how marketing fits into the organization and is a major component of the business industry. And just in case, a few suggestion's on how to promote my own company or someone else's in the future.  In high school, athletics, particularly wrestling, were my obsession. I began wrestling in the eighth grade and continued for five years.  Boys beat me up my  entire eighth-grade year. But when I was in high school, I was limited to wrestling girls, so it was easier for me to prevail. Although it was not enjoyable, being beaten u
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